Wine Industry Essay -- essays research papers fc

Americas vinomakers are making superior wines and reaping global acclaim. In a single generation the United States wine industrys global success is a fascinating story of entrepreneurial vision and savvy marketing. The American industry has new innovations, new competition, and new markets, which make the in store(predicate) look bright for the wine industry.In terms of worldwide recognition and success, individual American wineries have made their mark only in the plump 50 age. Not until the end of Prohibition in 1933 did the American wine industry take off on a large scale. America has direct become the fourth largest producer in the world behind Italy, France, and Spain. The wine market consists of still wine, sparkling wine, and vermouth. Since the 1970s, per capita consumption in the United States has grown from 1.3 to 2.7 gallons in 2003. Retail wine sales in the U.S. were a record 21.1 billion. In 2002, Americans consumed 595 million gallons of wine. Core wine consumers, round 19.2 million, account for 86% of table wine volume consumed in the U.S. Marginal wine consumers, about 28.9 million, account for 14% of table wine volume consumed in the U.S. Core drinkers are somewhat one-time(a) than marginal drinkers. 51% are between 40 to 59 classs, with a high level of education and a high income of about $79,000. 15% of union wine drinkers have wine daily, 48% drink a few times a week, and 37% weekly. Marginal wine drinkers prefer white wine, about 46%, followed by red, 35%, and blush/rose, 19%. They are somewhat younger than core drinkers, 49% are between 40 and 59 years and have a relative high income of around $63,000. 52% drink wine two to three times a month, 30% drink erst a month and 18% drink once every two to three months. Fifty to fifty-nine year olds drink 16.4 bottles per year. Twenty-one to twenty-nine year olds drink 6.6 bottles per year. The United States is arguably the best place to grow grapes in the world. The United States boast s world-famous growing areas that rival France and Italy in quantity produced and in quality of wine, as the technology and weather are extremely similar. Napa and Sonoma Valleys are also key tourist attractions, providing a constant source of customers. The wine market in California represents more than 90% of all the United States wine production. People drink wi... ... especially in the pop-premium market, to all wineries in California. Ultimately, the go on success of Americas wine industry will depend on its ability to meet all types of challenges, and continue to produce choice grapes and the finest wines. In the short space of a generation, the American wine industry has maintained the tradition of boldness, innovation, creativeness, and success. American wineries that have been successful cannot rest on those successes, however. The industry and its war-ridden forces continue to change and members of the current industry will survive only if they are able to anticipate an d deal with these changes. While there are fundamental threats to the American wine industry, there is also a large domestic and worldwide market of potential consumers who have yet to enjoy the fine sagacity of Americas wines.BIBLIOGRAPHYwww.researchandmarkets.comlibweb.sonoma.eduwww.winebusinessmonthly.comwww.cosmos-club.org/journalswww.sierranevada.eduwww.datamonitor.comwww.impacteen.orgwww.findarticales.com/p/articleswww.agmrc.org/fruits/info/winebackground.pdf